A hands-on training program for artists interested in entering the global wholesale and export marketplace, providing them an opportunity to sell through our exclusive online shop, and empowering artists to earn year-round income.
Our virtual marketplace launched on September 15, 2014 featuring the folk art of 18 master artists representing 16 countries. Over the past year, the program has grown to include a total of 28 master artists from 24 different countries.
Watch the video below to hear what the artists have to say about participating in this unique program.
UNIQUE TRAINING OPPORTUNITY
This unique program uses an online classroom and customized curriculum to provide the training necessary for artists to enter the global wholesale and export marketplace. The interactive process prepares them by providing training on pricing, developing a catalogue for buyers, and customer relations. Artists also learn how to handle complex and detailed regulations for international shipping and customs.
As part of this hands-on training, the artists immediately apply their knowledge by fulfilling wholesale orders—for the IFAM | Online store! Our virtual Market will feature one-of-a-kind and exclusive collections from these master folk artists who will now be equipped with the tools they need to connect with the global marketplace for year- round income.
INVESTING IN SUSTAINABILITY
As both their customer and their allies, the International Folk Art Alliance (IFAA) works with artists to create collections and production schedules that will meet the needs of buyers across the world. Whether it’s how to anticipate the constraints of an agricultural growing cycle for baskets or how to label goods for export, we work with each artist to ensure their success.
At IFAA, we know from experience how to help folk artists overcome the barriers they face—limited resources, geography, political instability, and other challenges. We have helped hundreds of artists collectively earn millions by making an incredible journey to Santa Fe. Now with IFAM | Online we are empowering artists to earn vital income year-round.
These artists are masters of their centuries-old traditions, but are new to the international business arena that demands digital communication. Our curriculum provides a path specifically designed to help folk artists navigate this complex and often daunting system. The global marketplace is not an easy world to enter, especially from remote villages, but with this program, a door is opened.
“I am learning how to use technology to increase my orders, to grow as an entrepreneur, and increase my knowledge to become the best of the best. Because we are involved, many people in our community, especially women, are able to lead a dignified life by earning an income through our art, which is the only source of work for many of us.” – Patricia Parra,
La Mega Cooperativa Artesanal de Los Saraguros | Ecuador
Stay tuned for more details by signing up for our e-newsletter.