Application Guide

Click Here to Begin the 2018 Online Application Process

Please read below for helpful information on the 2018 Application Process.

ORGANIZATION AND VENUE QUESTIONS

What is the International Folk Art Market | Santa Fe?

The International Folk Art Market | Santa Fe (IFAM | Santa Fe) is the largest gathering of artists displaying traditional folk art from around the world. Artists come to speak about and demonstrate their art, learn business skills, and meet other artists. People who attend can look, buy and learn from the booth displays.

When and where is the International Folk Art Market | Santa Fe?

IFAM | Santa Fe is scheduled on the second full weekend in July and takes place under a tented outside venue on Museum Hill in Santa Fe, New Mexico. The 2018 Market will take place on July 13, 14 & 15.

Who attends the International Folk Art Market | Santa Fe?

  • Each year IFAM | Santa Fe attracts over 17,000 visitors (folk art enthusiasts) over a period of two and one-half days.
  • More than 150 folk artists from over 50 countries participate each year.
  • IFAA is responsible for the exhibition and sale of all artwork available at the annual International Folk Art Market. Over 1,600 individuals volunteer their time to make every part of the event successful.

What is the International Folk Art Alliance?

The International Folk Art Alliance is a 501(c)3 nonprofit organization. The mission of the International Folk Art Alliance is to celebrate and preserve living folk art traditions and create economic opportunities for and with folk artists worldwide. The International Folk Art Alliance envisions a world that values the dignity and humanity of the handmade, honors timeless cultural traditions, and supports the work of folk artists serving as entrepreneurs and catalysts for positive social change.

APPLICATION QUESTIONS

When is the deadline to apply?

Applications are due by October 1, 2017 for the 2018 International Folk Art Market | Santa Fe.

How do I apply?

1) Create an account or log into an existing account. Click Here 

  • To create an account, you will need to create a Username and Password to access the 2018 application. This requires an email address. The password must be at least 10 characters long and contain one character of alphabet, a number and a special character.
  • If you have an existing account, do not create a new account.
  • If you have difficulties accessing an existing account, email: ifaa@nminteractive.org or sachiko@folkartalliance.org for assistance.

2) Go to the “Forms” tab to access the application.

3) Answer questions and upload photographs of your products.

4) Save your application if you need to complete it later.

5) Submit your application when completed.

Who do I ask for additional assistance?

  • If you have questions, need assistance with your application, or have limited internet and are unable to complete an online application, contact: sachiko@folkartalliance.org
  • If you are encountering technical difficulties registering for an account, email: ifaa@nminteractive.org

Who is eligible to apply?

Individual artists, cooperatives, non-profit organizations, businesses or individual sponsors are eligible to apply. See Selection Process https://www.folkartalliance.org/for-artists/selection-process/ for additional criteria.

Can I apply if I live in the U.S.?

Since there are many venues open to American folk artists to show and sell their work, participation is limited to artists who reside outside the United States or have legally immigrated to the United States and who actively create folk art that is consistent with the traditions of their native country.

Does IFAA provide financial assistance?

A limited number of financial assistance packages are available for first-time participants. The financial assistance form is included in the online application. Returning participants, representatives of major businesses or organizations are not eligible to receive financial assistance.

The packages are awarded to support an artist’s:

  • International roundtrip airfare
  • Local airport shuttle transportation (Albuquerque/Santa Fe)
  • Educational programming
  • Hotel in Santa Fe
  • Meals during educational programming and the International Folk Art Market

The package can be expanded to cover the costs for a qualified interpreter upon discretion by IFAA.

Limited funds are available for financial assistance. Notifications of financial assistance are sent via email by the end of January.

Artists who receive financial assistance must still cover costs such as: passport and visa fees, shipping, transportation within own country and booth fee.

What types of folk art are considered?

The folk art sold in the International Folk Art Market | Santa Fe should have a foundation of traditional folk art. Modern fashions, designer goods, and tourist items will not be accepted. Folk art that demonstrates an innovation of a tradition may be accepted.

What is innovative folk art?

IFAA features a group of artists who demonstrate excellence in innovations within their folk art traditions. Traditions may evolve over time in materials, methods, design and/or products used. Collaboration between artists working in different traditions will also be considered. If you have questions about innovation, email: sandy@folkartalliance.org

Click here for more information on the Innovative Initiative.

SELECTION PROCESS

Who reviews my application?

A committee, comprised of folk art experts from museums, galleries, and universities, whose collective expertise encompasses a range of media, cultural areas and geographic regions reviews all the applications. Employees of IFAA do not have a vote in the process.

What criteria is used to evaluate applications?

During the selection process, reviewers evaluate applications based on the following criteria: artistic quality; traditionalism of the art form/art work as well as of the design and the production process; acquisition of artistic knowledge (how the artist has acquired their artistic knowledge and skills); and role or use of the art form/art work in the artist’s community. Innovative folk art will be evaluated based on the creative process in its development and the resourcefulness shown in keeping traditional skills alive.

When will I be notified of the result of my application?

The review process occurs October through November. Notifications are sent out beginning mid-November and are completed by December 31, by email. Applicants are notified whether or not they are invited to participate in the International Folk Art Market in July.

OTHER HELPFUL TIPS

What are the most important elements of the application?

  • The photographs that you remit are the only way the reviewers see your product representation.

o Submit the best photographs of your work.

o Include photographs of the full product.

o Also include close-up photographs of the detail of your work (especially for textiles).

o Products must be made within the past five years.

o If you remitted an application last year, or if you participated in IFAM | Santa Fe within the past couple of years, it is not advisable to use the same photographs – We recommend for you to submit new photographs of new work for a fresh application.

  • The Telling Your Story (Section E) is an important part of the application. Be sure to answer in detail about the Artist’s story. If applicable, also provide information about the Organization.

How do I determine what prices to use for my products?

When pricing items for a retail Market such as IFAM | Santa Fe, consider the cost of: materials used, labor, and additional costs (such as shipping or business overhead). Use caution not to underprice or overprice your products for the U.S. Market.

How much do I budget to attend the International Folk Art Market?

Participants are required to pay for the following expenses:

– Production costs of folk art

– Passport and visa fees

– Transportation: airfare, shuttle, other

– Booth fee

– Lodging (approximately 7 nights)

– Shipping and Customs/duty fees

– Hand-carry additional luggage

– Miscellaneous