What is the International Folk Art Market | Santa Fe?

The International Folk Art Market | Santa Fe (IFAM | Santa Fe) is the largest gathering of artists displaying traditional folk art anywhere in the world.  Artists come to speak about their art, learn business skills, and meet other artists.  People who attend can look, buy and learn from the display.

When and where is the International Folk Art Market | Santa Fe?

IFAM | Santa Fe is scheduled on the second full weekend in July and takes place on Museum Hill in Santa Fe, New Mexico. The 2017 Market will take place on July 14, 15 & 16.

Who attends the International Folk Art Market | Santa Fe?

  • Each year IFAM | Santa Fe attracts over 18,000 visitors (folk art enthusiasts) over a period of two and one-half days.
  • More than 150 folk artists from over 50 countries participate each year.
  • IFAA is responsible for the exhibition and sale of all artwork available at the annual International Folk Art Market. Over 1,600 individuals volunteer their time to make every part of the event successful.

What is the International Folk Art Alliance?

The International Folk Art Alliance is a 501c3 nonprofit organization. The mission of the International Folk Art Alliance is to celebrate and preserve living folk art traditions and create economic opportunities for and with folk artists worldwide. The International Folk Art Alliance envisions a world that values the dignity and humanity of the handmade, honors timeless cultural traditions, and supports the work of folk artists serving as entrepreneurs and catalysts for positive social change.


When is the deadline to apply?

Applications are due by October 1, 2016 for the 2017 International Folk Art Market | Santa Fe. If you are encountering any difficulty with the application process, email Sachiko Umi at before the deadline.

How do I apply?

If you are new to the online process, you will need to create an account:

To create an account, you will need to create a Username and Password to access the 2017 application. This requires an email address. The password must be at least 10 characters long and contain one character of alphabet, a number and a special character.

Helpful links:

Information about the application process:

Downloadable reference list of the application:

Downloadable reference list (Word version), Here.

Who do I ask for additional assistance?

For specific questions about the application, or if you are encountering difficulties completing the online application, email:

If you are encountering technical difficulties registering for an account, email: 

Who is eligible to apply?

Independent artists, cooperatives, nonprofit organizations Since there are many venues open to American folk artists to show and sell their work, participation is limited to artists who reside outside the United States or have legally immigrated to the United States and who actively create folk art that is consistent with the traditions of their native country. Businesses and nonprofit organizations based in the United States or abroad that represent the work of such artists are also eligible to apply.

What types of folk art are considered?

The folk art sold in the International Folk Art Market | Santa Fe should have a foundation of traditional folk art. Modern fashions, designer goods, and tourist items will not be accepted. NEW in 2017 is the supplemental section for innovative folk art.

What is innovative folk art?

IFAA will feature a group of artists who demonstrate excellence in innovations within their folk art traditions. Traditions may evolve over time in materials, methods, design and/or products used. Collaboration between artists working in different traditions will also be considered. The Innovation Form is within the 2017 Online Application. If you have questions about innovation, email:

For more information on the Innovative Initiative, please click here.


Who reviews my application?

A committee, comprised of folk art experts from museums, galleries, and universities, whose collective expertise encompasses a range of media, cultural areas and geographic regions reviews all the applications.  Employees of IFAA do not have a vote in the process.

What criteria is used to evaluate applications?

During the selection process, reviewers evaluate applications based on the following criteria: artistic quality; traditionalism of the art form/art work as well as of the design and the production process; acquisition of artistic knowledge (how the artist has acquired their artistic knowledge and skills); and role or use of the art form/art work in the artist’s community. Innovative folk art will be evaluated based on the creative process in its development and the resourcefulness shown in keeping traditional skills alive.

When will I be notified of the result of my application?

The review process occurs October through November. Notifications are sent out beginning mid-November and are completed by December 31, by email. Applicants are notified whether or not they are invited to participate in the International Folk Art Market in July.